After refining your keywords, changing bids and updated text ads you still see a bounce rate of 90% or greater. The bounce rate means people are coming to your storefront (Landing Page) and 90% decided to leave – the site was not for them. A simple way to attract a web user in the short 5-8 seconds they have is the headline  – its the one thing people will read. Here are three simple tips.

1) Include your paid keywords headline.

This assures and confirms to users they have hit the right page and you are deliverying on the services and prodcuts they are looking for. 

2) Deliver a headline with a strong valuable proposition. No ads.

Ensure the headline delivers the value proposition your customers are looking for. Don’t think about what you are trying to sell. Think about what your customer is looking for, what problem they are trying to solve. Customers are aware of tacky ads and are looking for a service or product that will help them solve a real problem. For example change ‘All natural skin cream remedy aging skin’ to ‘All natural skin cream smoothes skin, lessens deep lines and moisturizes for a youthful look’ Highlight information no ads.

3) Subheads support the headline message.

The subhead is the next most readily accessed information on the page. Again the the subhead supports the value proposition. For example change ‘All natural skin remedy for aging skin’ A proven soution for over 10 years, to  ‘All natural skin cream smoothes skin, lessens deep lines and moisturizes for a youthful look’ See the reviews from Hello Magazine, Chatelaine, Flaire and Canadian Living. This supports a strong value proposition with supporting reviews from reputable magazines who have reviewed the product.