Advertising is changing. Marketing is Changing.
Content is becoming increasingly valuable. Nothing is better than real live data. I posted a simple presentation under SlideShare.net/tmischuk on Social Media. Within 1 week the presentation had over 1,000 viewers. I opened up our Google Analytics account for WhiteCloud Marketing – we had 700 or so unique visitors in the last month. Not bad for a small business but certainly not even close the presentation on Slideshare. In addition, as a marketing vehicle people were embedding the presentation on websites and blogs spiraling viral growth.
Advertising will always work. What is changing is how ‘good’ advertising works. What is over is ‘poor’ advertising. With all the metrics available today – how can a company continue to make poor choices. Consumers and business have unlimited choices in their advertising and they are subsequently choosing good content. They are tuning out the ads interrupting them from reaching the content they want to consume. We need to remember online advertising just started 10 years ago and is now a $25B business.
Today advertising is moving towards education. Providing the consumer and business with information helping them make the best choice, creating awareness, effectively building your brand and establishing trust.
Content creators, respect their readers, are transparent, add a personal flavor and create content that is embedded, ‘faved’ and so on the viral world of Social Media Marketing. The effect of good content rips up the organic search results, its highly trusted, free, but earned form of advertising in today’s marketing mix (not to mention organic ads are read more than paid ads).
Innovative content and presentation is providing marketers with opportunities to develop both brand and lead generation. Good content creates awareness, driving traffic to their site and supporting profits for their services and products. Great content can no longer be ignored. Content is changing the advertising game.
