Inbound links are links from websites on external websites linking back to your site.These links bring new users to your site when they bring value and are part of the editorial decision. Other key elements include analysis of your site’s content, its relevance to a location, value of title heads, Keywords etc. Relevant, quality inbound links can affect your PageRank. These links often come easily to websites with excellent and relevant site content, product or services.
Ranking Factors
As an example, you may have a site, http://floridatwrental.com, that offers surfers a variety of SouthWest Florida condo rentals. The following site http://floridarentals.wordpress.com/ offer users reviews of on people staying at the White Cap Condos. Another link from Facebook http://www.facebook.com/ has over 100 members who have joined with interest in the Ft. Myers Beach Accommodations. Overall, one of the strongest ranking factors is the site’s content. In addition the site is also linked from three sources, one inbound link is from a spam site. As far as Google is concerned, they want only the two quality inbound links to contribute to the PageRank signal in our ranking.
Google reviews over 200 elements ( the analysis of the site’s content and inbound links as mentioned is one key element) are applied to return the most relevant results to the surfer.
Practical Steps
1) Start a blog, passionately write about an area of interest to you.
2) Teach readers things that are new, links you have found and interesting things about your business they may not know. For example; Should I use sodium in my water softener?
3) Spotlight your search term on the page. “Think about what people are going to type in to try and find you,” Cutts of the USA Today says. He tells of meeting a chiropractor from San Diego who complained that his site couldn’t be found easily using Google search. The words “San Diego chiropractor” were listed nowhere on his site.
4) Fill in your tags. Title tags and descriptions tags are important, In addition add key words to the H1, H2 and H3 Tags.
5) Ask other friendly sites to link back to you. It helps build the family of links. There is once customer who set up a reciprocal link and over 50 clicks came through in the first month.
6) Register with Google on their Local Business Center site. It helps promote your efforts locally and is especially helpful for those using iPhones and Blackberries using the search map feature looking for local services and products.
For rore information on inbound links.
